What are the Signs that Tell You Have to Hire a SEO Consultant
It is said that the top five results in search engines are getting 67.6% of the clicks. Thus if you are struggling to appear in the search engine rankings, in most probability you are having difficulty in getting viewers on your site. Therefore, it is advisable that you get the services of a SEO consultant now to maximize search of your site.
There are some signs that will alert you to get the services of a SEO consultant, and some of these will be discussed here briefly.
The first signal you would notice is that you never spot your website among search results, and this trigger a call to your SEO consultant. In searching for information, a business owner generally makes many searches connected to his or her business that would entail keyword crossover. As you search, you should see your site on the front page popping up sometimes, but there is an issue if you did some pretty long searches and still nothing of your site, because this means no one is finding your site and thus your traffic is low.
The next signal that you are in need of a SEO expert is that you are not clear on analyzing performance of your site. To make some judgment about your site, you have to have information and use analytical tools to see what keywords and which are not. This is where the SEO expert would start the analysis of your current strategy, by saving the parts that are working, and improving the parts that are not useful.
Choosing keywords is generally easy, but finding the right keywords is the more difficult which is the challenge. Note that there are several free tools that will give suggestions as to how many people are using terms to search, but the time you would put your effort here could be a question. An SEO expert then will analyze what the consumers in your industry are using both individual keywords and long key phrases that would enable them to look at your products or services, with the developed group of tight targeted keywords surrounding your site.
The next sign when you can get the help of a SEO consultant is when you are out of budget for your PPC or if you have it, your PPC is not working as expected. PPC is considered a viable partner in having a solid SEO strategy where even small companies can compete, but if you have concerns of its budget, then this option is out for you. With the services of SEO consultant, a solid clickthroughs will be developed without much expenditures on your part, and take note that SEO is a stable method and a long term exposure of your online business.